How Great Entrepreneurs Win by Paying Attention to Their Environment.

5 min readJun 23, 2023

Observation is the ability to take note of one’s surroundings and extract patterns from them. Whether it be an artist, designer, or anyone, observational skills remain an underrated trait that makes you a superhuman.

We all love observing the things around us. As conscious humans, we all want to be aware of our surroundings. In the past, this was primarily for the sake of survival. However, in modern times, it is also all about competition and winning the game.

Winning the market.

Winning the competition.

Winning the attention.

Google has people on their team who’s sharp observation skills for the next product, or simplifying a solution for a mass audience.

Henry Ford a great example:

When he was working as an engineer at the Edison Illuminating Company, he noticed that the workers were spending a lot of time walking back and forth between the machine shop and the stockroom. He realized that this was inefficient, so he designed a system that allowed the workers to get the parts they needed without having to leave their workstations. This simple change saved the company a lot of time and money.

Ford also used his observational skills to improve the design of the Model T automobile. He noticed that people were having trouble starting the car, so he redesigned the ignition system to make it easier to use. He also noticed that people were getting tired of cranking the car, so he developed a self-starter.


Musk observed that the electric car market was dominated by small, expensive cars that were not appealing to the average consumer. He realized that there was a need for a more affordable and practical electric car, so he co-founded Tesla Motors.

Tesla’s first car, the Roadster, was a luxury sports car that was priced out of reach for most people. However, Musk’s next car, the Model S, was a more affordable sedan that was still a technological marvel. The Model S was a huge success, and it helped to make Tesla a major player in the electric car market.